Gucci Bloom Acqua Di Flori

Gucci Bloom Acqua Di Flori comes out in spring 2018 as the first flanker of Gucci Bloom original floral fragrance from 2017 and the second perfume from Gucci under the leadership of the new creative director Alessandro Michele. The new fragrance promises a more vivid, energetic and fresh character, inspired by friendships between women, born of spontaneity and youthful joy.

Just like Gucci Bloom, the new edition is created by perfumer Alberto Morillas who took the original delicately spicy-floral composition of tuberose, jasmine and Chinese honeysuckle (Rangoon creeper), the red-flowered vine that premiered in perfumes, and made it fresher by introducing green accords. The drydown is woody and musky, made to convey warmth and depth. It is said to be an invigorating and radiant, lightly green and floral fragrance of highly concentrated ingredients.

The campaign, directed by Glen Luchford, shows actress Dakota Johnson, Hari Nef and Petra Collins floating in a shimmering lake surrounded by flowers and reeds. The fragrance is available as a 50 and 100 ml Eau de Toilette.

How to Use?

Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a longer-lasting, stronger scent. After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.

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